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About Us

Entrust Healthcare was founded by industry veterans with over twenty years of experience in areas including practice management, EMR, Healthcare IT, communications systems and networks. Unlike most firms, Entrust is a company specifically designed for the needs of physician practices, ambulatory care, diagnostic and surgery centers, urgent care providers and community medical centers. We are passionate about technology and how it can be deployed to improve cost, time and quality of care. Entrust goes beyond the company who sells software or hardware. Our team of clinical and process experts guarantee success and ensures no time or money is wasted during the process.

The leadership of Entrust Healthcare includes:

Christopher Assif


Cris brings twenty-seven years of healthcare IT experience to his role with Entrust. Prior to Entrust, Cris served in leadership roles involving software design, technology planning, implementation and consulting with companies including AT&T, Baxter International, Cerner Corporation and maxIT Healthcare. For the past decade, Cris has focused on developing strategic IT plans, capital and operating budgets, system selection processes and oversight on complex EHR implementations for provider organizations. Cris has provide consulting around new hospital and ambulatory care center development. Cris has served as a member of the board of directors for various healthcare and technology firms and on the HIMSS Davies Ambulatory Care Committee.

Jim Martini

Jim brings over twenty years of IT and telecommunications experience to his role with Entrust Healthcare. Prior to Entrust, Jim worked for leading companies including Siemens AG and Lanier Worldwide. As the National Account Manager for Kaiser Permanente, Jim oversaw a thirty-member team responsible for generating $15 million per year. Jim was also responsible for a $12 million project for telephone, wired and wireless network, cabling, nurse call and physical security systems for a recognized community hospital in suburban Los Angeles.

Gene Ridge

Gene brings two decades of experience in practice management, revenue cycle optimization, compliance, coding, billing, and documentation to his role with Entrust Healthcare. Prior to Entrust, Gene held senior positions with several leading healthcare software and consulting firms including Cerner Corporation and ACS, now Xerox. Gene also founded a successful consulting firm focused on Revenue Cycle services. Gene maintains an active role in several key healthcare associations including HIMSS, HFMA, and the AHIMA.


Christine Willard

Christine brings over twenty years of healthcare IT marketing experience to her role as Marketing Manager for Entrust Healthcare. With a background in product marketing and marketing communications, she is skilled at executing marketing plans with strategies for messaging, trade association and conference participation, digital media and market analytics.
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